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2026 Connect Money Next Generation Wealth Management Awards

Winners

Rebecca Trethewey: Strengthening Platform With Retirement, Benefits Expertise

Company: 

EFS Advisors

Comprehensive strategy supports clients across all stages of financial life

Rebecca Trethewey, financial advisor at EFS Advisors, is building a client-centered practice focused on helping individuals navigate the complexities of retirement planning at every stage of life.

Rebecca’s path to advising reflects a deep foundation within the firm. Prior to becoming fully licensed, she held multiple roles at EFS Advisors, gaining hands-on experience across operations and client service. That progression has given her a comprehensive understanding of both the firm’s platform and the broader financial planning landscape, while establishing a reputation for responsiveness and attention to client needs.

Today, she specializes in retirement planning and employee benefits coordination, delivering holistic financial strategies that align with each client’s goals and circumstances. Her approach emphasizes clarity and relatability—helping clients understand their options and make informed decisions with confidence.

Rebecca holds a broad range of professional credentials, including Series 6, 26, 63 and 65 registrations, as well as licenses in life and health insurance. She is also a Certified Plan Fiduciary Advisor (CPFA®), Certified Retirement Education Specialist (CRES), and holds certification in long-term care planning. These qualifications support her ability to address a wide spectrum of client needs, from income planning to benefits optimization.

Mentored closely by the firm’s leadership, Rebecca brings a disciplined yet approachable advisory style. She works to build long-term relationships grounded in trust, transparency and consistent communication—ensuring clients feel supported throughout their financial journey.

Based in Stanchfield, Minnesota, Rebecca balances her professional role with a strong commitment to family and community. Her combination of technical expertise and personal connection reflects a next-generation approach to retirement planning, centered on helping clients achieve lasting financial security.

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Inside The Story

Rebecca Trethewey

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.