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2026 Connect Money Next Generation Wealth Management Awards

Winners

Cristina Wiebelt-Smith: Redefining Wealth Advice Through Education, Community Impact

Company: 

Gertsema Wealth Advisors

Wiebelt-Smith is reshaping advice delivery through women-centric education, multi-channel outreach, and service-driven leadership

As a senior wealth advisor at Gertsema Wealth Advisors, Cristina Wiebelt-Smith exemplifies the next generation of wealth management through her leadership, outreach, and education-first philosophy. She has made a lasting impact on individuals and families across the Saint Joseph community by meeting clients where they are and giving them tools to make confident decisions. 

Cristina created the Women & Wealth Workshop, an educational initiative designed to address the unique financial challenges women face and to build confidence in managing household finances. She has delivered the program to clients, community groups, businesses, and local organizations, helping women move from passive participants to active stewards of their financial futures. Beyond this signature workshop, she regularly presents at senior living facilities, schools, and professional organizations on tax planning, retirement options, education savings, and comprehensive financial planning—meeting demand that continues to grow. 

Her outreach extends across multiple platforms: she writes educational articles, appears on a local financial news segment, and records short-form financial tip videos to make learning accessible and engaging. Cristina also serves on the boards of a local Catholic Academy and the Pregnancy Resource Center, where she mentors new and expectant mothers, underscoring her belief that financial wellness is inseparable from family and community support. 

Cristina’s approach challenges the traditional, product-led model by centering financial confidence, inclusion, and lifelong learning. She brings expert guidance to audiences often overlooked by conventional wealth management and tailors her delivery to their needs, whether in classrooms, senior facilities, or digital channels.  

With a service-first mindset, a tax and planning background, and growing recognition as a media resource on topics like Roth conversions and Gen X tax planning, Cristina is helping define where the industry is headed: more inclusive, more educational, and more human. 

Connect

Inside The Story

Cristina Wiebelt-Smith

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.