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2026 Connect Money Next Generation Wealth Management Awards

Winners

Ken Vendley: Driving Growth Through Mentorship and Holistic Planning

Company: 

Falcon Wealth Planning

Regional director builds talent, retools operations, and applies entrepreneurial experience to next-gen advice

As regional director at Falcon Wealth Planning, Ken Vendley, CFP, has made a tangible impact by pairing people development with operational excellence. His leadership is anchored in two priorities: cultivating talent and building scalable systems. Ken launched a structured mentorship program for junior CFP professionals, deepening the team’s technical capabilities and enhancing the firm’s capacity to handle increasingly complex planning cases with confidence.  

At the same time, he reengineered Falcon Wealth’s end-to-end sales and onboarding process, streamlining workflows, reducing administrative friction, and improving close rates. He leads by example, setting high ethical standards and uncompromising client service benchmarks that now underpin the firm’s culture and growth trajectory. 

Outside the office, mentorship remains central to Ken’s identity. He dedicates meaningful time to coaching aspiring CFP professionals, sharing both technical insights and the practical lessons he’s learned as an entrepreneur and advisor. By raising the bar for professionalism and holistic planning, he is helping strengthen the next generation of financial planners and ensuring families continue to receive thoughtful, advice-first guidance. 

Ken embodies the next generation of wealth management by moving beyond a narrow, investment-only focus. Drawing on his background as a Silicon Valley entrepreneur, insurance specialist, and real estate investor, he treats wealth as an interconnected ecosystem rather than a standalone portfolio. He integrates real estate syndication planning, advanced insurance design, and sophisticated business succession strategies into a cohesive framework that meets clients where their financial lives unfold—across businesses, properties, and multigenerational objectives. 

His results place him among the industry’s top performers. After transitioning to the RIA channel, Ken onboarded $35 million in new assets under management in his first full year and generated more than $200,000 in planning fees, underscoring client demand for his advice-centric model.  

Earlier in his career, he helped scale a Silicon Valley startup into one of the Bay Area’s fastest-growing private companies and later founded and successfully exited his own insurance and planning practice—experience that now informs the founder-level perspective he brings to business-owner clients at Falcon Wealth. 

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Inside The Story

Ken Vendley

About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.