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2026 Connect Money Next Generation Wealth Management Awards

Winners

Ken Vendley: Driving Growth Through Mentorship and Holistic Planning

Company: 

Falcon Wealth Planning

Regional director builds talent, retools operations, and applies entrepreneurial experience to next-gen advice

As regional director at Falcon Wealth Planning, Ken Vendley, CFP, has made a tangible impact by pairing people development with operational excellence. His leadership is anchored in two priorities: cultivating talent and building scalable systems. Ken launched a structured mentorship program for junior CFP professionals, deepening the team’s technical capabilities and enhancing the firm’s capacity to handle increasingly complex planning cases with confidence.  

At the same time, he reengineered Falcon Wealth’s end-to-end sales and onboarding process, streamlining workflows, reducing administrative friction, and improving close rates. He leads by example, setting high ethical standards and uncompromising client service benchmarks that now underpin the firm’s culture and growth trajectory. 

Outside the office, mentorship remains central to Ken’s identity. He dedicates meaningful time to coaching aspiring CFP professionals, sharing both technical insights and the practical lessons he’s learned as an entrepreneur and advisor. By raising the bar for professionalism and holistic planning, he is helping strengthen the next generation of financial planners and ensuring families continue to receive thoughtful, advice-first guidance. 

Ken embodies the next generation of wealth management by moving beyond a narrow, investment-only focus. Drawing on his background as a Silicon Valley entrepreneur, insurance specialist, and real estate investor, he treats wealth as an interconnected ecosystem rather than a standalone portfolio. He integrates real estate syndication planning, advanced insurance design, and sophisticated business succession strategies into a cohesive framework that meets clients where their financial lives unfold—across businesses, properties, and multigenerational objectives. 

His results place him among the industry’s top performers. After transitioning to the RIA channel, Ken onboarded $35 million in new assets under management in his first full year and generated more than $200,000 in planning fees, underscoring client demand for his advice-centric model.  

Earlier in his career, he helped scale a Silicon Valley startup into one of the Bay Area’s fastest-growing private companies and later founded and successfully exited his own insurance and planning practice—experience that now informs the founder-level perspective he brings to business-owner clients at Falcon Wealth. 

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Inside The Story

Ken Vendley

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.