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2026 Connect Money Next Generation Wealth Management Awards

Winners

Rebecca Trethewey: Strengthening Platform With Retirement, Benefits Expertise

Company: 

EFS Advisors

Comprehensive strategy supports clients across all stages of financial life

Rebecca Trethewey, financial advisor at EFS Advisors, is building a client-centered practice focused on helping individuals navigate the complexities of retirement planning at every stage of life.

Rebecca’s path to advising reflects a deep foundation within the firm. Prior to becoming fully licensed, she held multiple roles at EFS Advisors, gaining hands-on experience across operations and client service. That progression has given her a comprehensive understanding of both the firm’s platform and the broader financial planning landscape, while establishing a reputation for responsiveness and attention to client needs.

Today, she specializes in retirement planning and employee benefits coordination, delivering holistic financial strategies that align with each client’s goals and circumstances. Her approach emphasizes clarity and relatability—helping clients understand their options and make informed decisions with confidence.

Rebecca holds a broad range of professional credentials, including Series 6, 26, 63 and 65 registrations, as well as licenses in life and health insurance. She is also a Certified Plan Fiduciary Advisor (CPFA®), Certified Retirement Education Specialist (CRES), and holds certification in long-term care planning. These qualifications support her ability to address a wide spectrum of client needs, from income planning to benefits optimization.

Mentored closely by the firm’s leadership, Rebecca brings a disciplined yet approachable advisory style. She works to build long-term relationships grounded in trust, transparency and consistent communication—ensuring clients feel supported throughout their financial journey.

Based in Stanchfield, Minnesota, Rebecca balances her professional role with a strong commitment to family and community. Her combination of technical expertise and personal connection reflects a next-generation approach to retirement planning, centered on helping clients achieve lasting financial security.

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Inside The Story

Rebecca Trethewey

About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.