More Regions
2025 Connect Money Next Gen Alternative Investment Awards
National
- Leanne Fontaine: Transforming the Future of Real Assets
- Jiazi Guo: Pushing the Boundaries of Alternative Investing
- Carlee Liederman: Redefining Investor Communications in Alternative Real Estate
- Zachary Davis: Shaping the Future of CRE Strategy
- Chris Stauber: Empowering the Next Era of CRE Advisory
- Hunter Lee: Guiding the Future of Tax-Advantaged Real Estate
- Tom Noble: Leading Operational Growth at Artes Capital
- Alexis Sofyanos: A Rising Leader Advancing Capital, ESG, and Innovation in Multifamily Investing
- Adam Rosenkranz: Driving Value and Stewardship at Christina Real Estate Investors
- Megan Pautler-Gutnikov: Driving L-T Value and Operational Excellence at KCB Partners
- Tyler Chesser: From Multifamily Broker to Impact-Driven Investor and Mentor
- Joe Austin: Bridging Capital and Opportunity — A Next-Gen Leader in Real Estate Investment
- Dane Chodos: Advancing Digital-Infrastructure Investing Through a Next-Gen Vision
- Sabrina Unger: Shaping Institutional Real Estate Strategy with Data, Insight and Vision
- Melissa Pietroforte: Elevating Global Capital Solutions at KKR
- Jennifer Marques: A Leader in Structured Credit Innovation
- Jessica Shill: Bringing CLO ETFs Mainstream and Redefining Credit Investing
- Natalie Lamberton: Rising PE Leader Driving Tech Deals and Institutional Growth
- Knut Kirchhoff: Rising Private Credit Leader Driving Institutional-Grade Innovation
- Farid Guindo: Emerging Energy-Market Strategist Driving Sustainable Credit Opportunities
- Kevin Berrigan: Contributing to Blackstone’s Treasury Capital Markets with Steady Ascent and Institutional Impact
- Dinon Hughes: Trusted Next-Gen Planner Building Wealth Through Education and Client-First Advice
- Patrick Marcinko: Championing Next-Gen Advice and Financial Education
- Clark Tang: Tech-Driven Credit, Equity Visionary
Jiazi Guo: Pushing the Boundaries of Alternative Investing
As a recipient of Connect Money’s Next Gen Alternative Investment Award, Jiazi Guo stands out as one of the most forward-thinking leaders reshaping how individual investors engage with alternative assets. As Founder and CEO of ETZ Soft, Jiazi has built a platform that blends innovation, regulatory discipline, and accessibility—opening the door for mainstream investors to participate confidently in digital assets and emerging alternatives.
Jiazi’s career began with a simple observation: traditional investment systems were not designed for the future. Investors seeking exposure to crypto or alternative assets—especially within IRAs and 401(k)s—faced unnecessary barriers, outdated processes, and a lack of education. Determined to solve these limitations, Jiazi leveraged her fintech expertise to create a secure, compliant, 24/7 digital asset retirement platform that now serves a rapidly expanding client base.
Her “next generation” approach is best exemplified by ETZ Soft’s digital retirement infrastructure, including innovative strategies for integrating crypto into Roth IRAs—a theme highlighted in ETZ’s widely circulated guide, Unleashing Potential: Roth IRA Strategies for Visionary Crypto Founders. This initiative has helped founders and early adopters achieve tax-free long-term growth on digital wealth, bridging the gap between innovation and regulation.
Beyond technology, Jiazi has shaped ETZ Soft’s culture around education, inclusivity, and adaptability. Her leadership champions high compliance standards, personalized client support, and a mission-driven approach that has elevated expectations across the industry.
Jiazi Guo’s vision continues to redefine how alternative assets fit into modern portfolios—empowering a new generation of investors to build long-term, tax-advantaged wealth in a rapidly evolving digital economy.