Merit Financial Advisors has acquired a Georgia-based wealth management firm, which oversees about $434 million in total client assets. 

Marietta, GA-based Yeomans Consulting Group, which was founded in 1995, by CEO Randy Yeomans, is also co-owned by president Nicholas Yeomans. 

As part of the acquisition, the father-and-son duo will assume the roles of wealth manager and partner, Merit said. 

The firm, which offers retirement planning and financial planning to high-net-worth clients, includes financial advisors Aaron Calhoun, John Richter Jr., and Layla Vanderslice.  

The team is also supported by client and branch support members Anthony Bryson, Jeri Brown, Bryce Hart, Jennifer House, Elizabeth Landrum, and Amber Nguyen, per the firm’s profile on Merit’s website. 

Prior to joining Merit Financial, the team was previously affiliated with SagePoint Financial from 2005 to 2022, according to the IAPD. 

“After decades of building the firm, it was important to put a long-term structure in place that supports our clients and team well into the future,” Randy Yeomans said. “This partnership allows us to strengthen that foundation while remaining true to the disciplined client-focused approach that has guided us from the beginning.” 

The deal, which closed on March 6, marks Merit’s 56th transaction, following its acquisition of Newtown, PA-based GlennCo, which manages roughly $208 million in total client assets, deepening Merit’s presence in Bucks County and marking its seventh office in the state. 

Merit’s recent transaction also builds on the firm’s existing relationship with SEI, according to Merit’s managing principal Tyler Vernon. 

Yeomans Consulting Group is the latest firm which is affiliated with SEI to work with Merit since the formation of its relationship with SEI in 2024, following its merger with Pennsylvania-based Trinity Financial Partners. 

Earlier this month, Merit teamed up with OneVest, a wealth management platform provider, to modernize its operating infrastructure as the firm pursues rapid expansion through advisor recruitment and acquisitions.  

In July, Merit sold a minority stake to Constellation Wealth Capital to help with its expansion through acquisitions, advisor recruitment, advanced technology, and personalized client experience initiatives, the firm said.  

Wealth Partners Capital Group, a financial services firm, and equity firm HGGC formerly held a minority stake in Merit since December 2020. 

Atlanta-based Merit Financial Advisors manages approximately $24.7 billion in assets under advisement across 55 offices as of January 1, the firm said.

Pictured: Randy (Left) and Nicholas Yeomans (Right)