Mercer Advisors Expands Upstate NY Presence with Long Run Wealth Acquisition
Mercer Global Advisors has acquired Long Run Wealth Advisors, a Lake Placid, New York–based wealth management firm overseeing approximately $640 million in assets under management, further expanding Mercer’s footprint across upstate New York.
The transaction extends Mercer Advisors’ regional reach beyond its existing Rochester-area office in Fairport, enhancing its ability to serve clients throughout the Capital Region (Albany and Saratoga), Northern New York, and neighboring Vermont. Financial terms of the deal were not disclosed.
Founded and led by principals Kevin Brady and Lynn Magnus, the seven-person Long Run team provides comprehensive, relationship-driven financial planning and wealth management services to families, retirees, business owners, and nonprofit organizations, including endowments and foundations.
“As we looked to the future, we wanted a partner who shared our core values and could support our next phase of growth,” said Brady, founder and principal at Long Run. “Mercer Advisors provides the scale, resources, technology, and depth of expertise that will allow us to elevate the client experience while preserving the bespoke service our clients trust.”
By joining Mercer Advisors, Long Run gains access to a broader integrated platform, including advanced estate and tax planning, institutional-quality investment management, family office services, and a dedicated alternatives offering.
“Long Run brings deep planning expertise and a truly client-first philosophy that builds on our existing presence in the region,” said Ben Kautz, executive managing partner at Mercer Advisors. “Their holistic approach aligns seamlessly with the integrated wealth management experience we aim to deliver.”
MarshBerry served as exclusive financial advisor to Long Run on the transaction.
The acquisition follows an active period for Denver-based Mercer Advisors, which in December added McConnell Financial Advisors in Idaho ($130 million AUM), Thompson Advisory Services in Portland ($260 million AUM), and Glass Jacobson Wealth Advisors in Maryland (approximately $1 billion AUM).
Mercer Advisors is backed by private equity firms Oak Hill Capital, Genstar Capital, and Altas Partners, and now manages approximately $92 billion in client assets across more than 110 locations nationwide.