Salesforce Ventures led a $100 million oversubscribed Series B funding round for Typeface, a startup that offers a generative AI creation platform targeted at enterprises, giving it a $1 billion valuation and establishing another AI “unicorn.” 

Total capital raised for the San Francisco-based company is now $165 million, after coming out of stealth in February with a $65 million raise. 

Other notable investors included Lightspeed Venture Partners, Madrona, GV (Google Ventures), Menlo Ventures, and M12, Microsoft’s Venture Fund. Except for Madrona, all participated in Typeface’s $65 million round as well. 

The company’s generative AI product is aimed at professionals in marketing, sales, human resources, and customer service who need to develop personalized content ranging from social media postings to long-form video screenplays. 

“The transformative potential of AI in content creation is undeniable, but businesses face unique challenges that require enterprise-ready solutions,” said Abhay Parasnis, Founder and CEO at Typeface. 

Earlier this month Typeface expanded its customized generative AI approach with a Google Cloud partnership. The company has also added partnerships with Microsoft and Salesforce in recent weeks, further expanding its reach. 

As part of an ongoing wave of big tech and venture capital investments who don’t want to be left out of the AI wave, Inflection AI, announced a $1.3 billion raise on Thursday, with a reported $4 billion valuation led by Microsoft, Reid Hoffman, Bill Gates, Eric Schmidt and new investor Nvidia.