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Direct Investment  + Financial Advisory  + M&As  + RIAs & Financial Advisors  + Wealth Management  | 
Cerity Partners Buys $1B Indianapolis Wealth Manager

Cerity Partners Buys $1B Indianapolis Wealth Manager 

Cerity Partners is merging with SBC Wealth Management, a $1 billion Indianapolis-based wealth management firm catering to affluent individuals and businesses. The partnership enhances Cerity Partners’ presence in the Midwest and bolsters its financial planning and investment advisory services. SBC will operate under the Cerity Partners name. 

Financial terms of the deal were not disclosed. 

“Welcoming their talented team to our partnership strengthens our regional presence in Indianapolis and enhances our ability to deliver custom wealth management services to our clients,” said Claire O’Keefe, partner and head of partner development at Cerity Partners. 

SBC is the fourth acquisition Cerity has announced since April, and the second in October. Earlier this month, the firm bought Janiczek Wealth Management, a Denver-based financial advisory firm.  

In September, the serial RIA acquirer merged with Chicago-based Touchdown Ventures, an advisory service for corporate venture programs. Touchdown will operate as Cerity Partners Ventures. In April, the firm merged with Denver-based Agility, the outsourced chief investment officer solutions business of investment bank Perella Weinberg Partners. 

NYC-based Cerity Partners manages more than $103 billion in assets and is controlled by private equity firm Genstar Capital, which initially invested in 2022. Fellow private equity firm Lightyear Capital also supports the firm. 

MarshBerry served as the exclusive financial advisor to SBC and Bose McKinney & Evans provided legal counsel. 

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Inside The Story

Cerity PartnersSBC Wealth Management

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.