$1.3B Father-Son Duo Heads to LPL from UBS 

LPL Financial LLC has added former UBS financial advisors William “Bill” Bruen, Jr., and Andrew Bruen to its broker-dealer platform. The father-and-son duo has aligned with Paradigm Partners (formerly Paradigm Wealth Management), which launched recently. The Bruens reported managing approximately $1.3 billion in advisory, brokerage, and retirement plan assets. 

The move represents a significant continuation of the Bruen family’s wealth management legacy in Morristown, N.J., which dates to 1922. The practice, originally founded by James Bruen, has served multiple generations of clients. William Bruen, Sr., carried on the legacy for 70 years before retiring in 2020. 

“For over a century, our practice’s guiding principle has been to provide clients with ‘a plan for today, tomorrow and generations to come,’” Andrew Bruen said. “We want to empower individuals and families to build lasting legacies through steadfast wealth management backed by personal relationships.” 

So far in January, San Diego-based LPL has added over $1.1 billion in assets to its platform across three deals, including Johns Creek Financial, Lewellyn Wealth, and two advisors who have reunited with Morristown Wealth Management.  

LPL Financial supports over 28,000 financial advisors and approximately 1,200 financial institutions, overseeing around $1.8 trillion in brokerage and advisory assets for six million Americans. 

Pictured l to r: William Bruen, Jr. and Andrew Bruen 

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