GeoWealth Extends Series C With $42.5M From Goldman Sachs

GeoWealth has secured $42.5 million from Goldman Sachs, extending a Series C round that now totals more than $80 million. The latest investment, which provides both growth capital and shareholder liquidity, follows the $38 million Series C led by Apollo last August, alongside participation from BlackRock, J.P. Morgan Asset Management, and Kayne Anderson Capital Advisors, sub‑advised by Composition Capital. The Globe Resources Group, GeoWealth’s family office owner, retains majority control. 

Apollo, BlackRock, GSAM, and J.P. Morgan Asset Management are all backers and partners on custom model portfolios delivered through GeoWealth’s unified managed account framework. “We’ve been very intentional about maintaining the right balance of investors—anchored by a majority family office owner that gives us the freedom to build the company on our terms,” said CEO Colin Falls. 

In connection with the funding, Bryon Lake, global co‑head of third‑party wealth and chief transformation officer at Goldman Sachs Asset Management, is joining GeoWealth’s board. The Goldman Sachs relationship dates to October 2024, when the firms began collaborating on open‑architecture custom models for high‑net‑worth clients. BlackRock has also partnered with GeoWealth and iCapital on what it described as the first customizable model portfolio combining private and public market assets through a UMA. 

GeoWealth has been pushing deeper into alternatives access for RIAs. In November 2025, the firm launched its Private Model Marketplace, giving advisors exposure to professionally managed private fund models built around semi‑liquid alts. The company previously raised a $19 million Series B in November 2021 led by Kayne Partners, with follow‑on participation from J.P. Morgan Asset Management; J.P. Morgan led GeoWealth’s Series A in December 2018, terms undisclosed.