GeoWealth Boosts UMA Offering with Private Model Marketplace 

GeoWealth, a turnkey asset management platform, has debuted its private model marketplace, which reconstructs how financial advisors access private fund models across semi-liquid alternative products.  

GeoWealth has partnered with iCapital to integrate model workflows with the multi-fund subscription process through iCapital. Through GeoWealth’s UMA offering, advisors utilizing the platform will be able to create standalone models or combine them with public models in the same custodial account. 

Unlike the alternative “paper” models that have been available, the marketplace will “facilitate rebalancing and cash management.” 

Advisors can build custom models or leverage pre-built models constructed by Apollo, BlackRock, Goldman Sachs Asset Management and JP Morgan Asset Management. 

GeoWealth’s platform streamlines private investments by accounting for subscription timelines, liquidity restrictions, and cash requirements. Advisors can integrate multiple asset classes within an SMA to” enhance diversification, personalization, and allocation efficiency,” GeoWealth said. 

“While private investments have been available to advisors for years, the industry has yet to introduce a scalable technology framework that enables advisors to seamlessly blend public and private investments in client portfolios. We built the Private Model Marketplace to provide advisors with a turnkey, fully managed solution that delivers private market exposure without the operational burden,” Colin Falls, CEO of GeoWealth. 

In August, GeoWealth raised $38 million in its Series C funding round, which was led by Apollo. BlackRock, JP Morgan Asset Management, and Kayne Anderson Capital Advisors also participated in the Series C funding.