Creative Planning Lands First International RIA

RIA giant Creative Planning has acquired its first international registered adviser firm, expanding its presence in the European market. 

Swiss-based RIA Baseline Wealth Management, which manages over $1 billion in assets under management, boosts Creative Planning’s presence in Geneva and Zurich and adds 14 employees to the RIA’s headcount.  

Baseline offers investment management, wealth planning, financial planning, tax optimization, and pension plan management to high-net-worth clients, including entrepreneurs, and professional athletes. 

“We’re absolutely thrilled to have Baseline join Creative Planning for our initial expansion into Europe,” Peter Mallouk, CEO and president of Creative Planning, said. “In addition to Baseline’s extensive experience serving international and U.S. clients, they also share our core values of integrity, transparency and a strong fiduciary responsibility to clients.” 

Baseline, which joined Creative Planning on January 8, is led by CEO Thierry Grin, who remains a majority owner of the firm, according to its Form ADV updated in January. 

Baseline provides services to 245 clients and has operated in Switzerland and Canada since 2011, and is also registered with the Securities and Exchange Commission as an RIA, according to its Form ADV. 

Recently, Creative Planning has acquired Doylestown, PA-based Marshall Financial Group, which oversees about $900 million in total client assets. 

Creative Planning received minority funding from private equity firms TPG and General Atlantic.    

The firm says it has more than $700 billion in combined assets under management and advisement across all 50 states and 90 countries as of December 31.