AssetMark to Acquire $3B Efficient Advisors, Expanding Asset Management Platform 

AssetMark Financial Holdings, Inc. announced plans to acquire Efficient Advisors, LLC, an asset management platform with $3 billion in client assets, from its current owners, Fiduciary Services Group (FSG). 

Efficient Advisors, founded in 2009 and merged with Evidence Based Advisors in 2020, provides a suite of evidence-based investment strategies and turnkey solutions designed to support fiduciary advisors. The firm is currently owned by FSG, the parent company of PCS Retirement, a service provider within the AssetMark Retirement Services network.   

“The acquisition of Efficient Advisors reflects our commitment to thoughtful, inorganic growth that strengthens our position within the RIA space,” said Lou Maiuri, Chairman and Group CEO of AssetMark. “By bringing Efficient Advisors’ evidence-based investment platform into our ecosystem, we’re enhancing the breadth of solutions available to advisors and reinforcing our mission to help advisors grow their businesses and deliver enduring value to clients.” 

The deal marks AssetMark’s eighth announced transaction since 2014, following a series of strategic expansions, including its strategic alliance with Morningstar Wealth and acquisition of the Morningstar Wealth Turnkey Asset Management Platform earlier this year. 

The Efficient Advisors transaction is expected to close in Q4 2025, pending customary closing conditions. 

Founded in 1996, AssetMark serves more than 10,500 financial advisors and 318,000 investor households, with over $158 billion in platform assets as of September 30, 2025. The firm employs more than 1,100 professionals across the U.S.