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Financial Advisory  + RIAs & Financial Advisors  | 
Zocks, Wealth.com Tie-Up Targets AI-Driven Estate Planning for Advisors

Zocks, Wealth.com Tie-Up Targets AI-Driven Estate Planning for Advisors

Zocks and Wealth.com have formed a new partnership designed to make it easier and faster for financial advisors to help clients complete estate plans using AI. The two-way integration allows Zocks to capture key details from client conversations and automatically sync client and estate-planning information directly into Wealth.com, cutting out hours of manual data entry and days of back-and-forth to update records and process documents, the companies said. 

The integration also pulls data from Wealth.com—such as quiz responses, document status, existing documents, and recommendations—back into Zocks to support meeting prep, follow-ups, email responses, and other client touchpoints. 

“AI fundamentally changes the economics of estate planning by automating the administrative work that used to consume hours of time,” said Mark Gilbert, CEO of Zocks. “With our new partnership, advisors can now deliver comprehensive estate planning services without adding operational overhead, which means they can serve more clients and capture opportunities faster.” 

Danny Lohrfink, chief product officer at Wealth.com, said the collaboration is about marrying efficiency with a better client experience. “By combining Wealth.com’s planning infrastructure with Zocks’ ability to capture the emotional and contextual nuances of client conversations, we’re creating a client experience that is both deeply personal and precisely executed,” he explained.  

The partnership comes on the heels of Zocks’ recent $45 million Series B fundraise, which brought the San Francisco–based firm’s total funding to $65 million following its $13.8 million Series A in March 2025. 

Connect Money is spotlighting rising stars who have made a valuable contribution to the wealth management industry. Based on your nomination, we will recognize professionals who have significantly influenced both the workplace and community. The nomination deadline is March 4. Click here to submit your nominations and help us highlight the next generation of wealth management leaders

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About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.

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