
WiserAdvisor Acquires Advisor Ratings Platform Indyfin
WiserAdvisor, a Fairfax, VA-based investor referral generation platform for financial advisors and advisory firms, acquired Indyfin, a Dallas, TX-based investor experience platform that provides reviews and client testimonials.
The amount of the deal was not disclosed.
Founded in 2018, Indyfin launched the platform last March, which allows consumers to discover, research and connect with financial advisors.
The deal looks to strengthen WiserAdvisor’s position by providing financial advisors with an online software product that helps them gather reviews to earn trust from prospects and acquire clients more effectively.
“For over two decades, we have been directing investors to financial advisors online. Indyfin’s review platform is a game-changer for the wealth management industry,” said Rishi Bharathan, CEO of WiserAdvisor.
Both companies will operate independently while serving their respective clients, the companies said.
In November 2022, the SEC’s new marketing rule made it possible for financial advisors to use client testimonials to market their business.
