WealthReach, VastAdvisor Join Forces to Tackle Advisor Engagement Troubles

WealthReach and VastAdvisor, an AI organic growth platform, have partnered to provide additional help to advisors in bridging the gap between paid advertising and digital exposure. 

Through the partnership, WealthReach would help identify anonymous visitors to various RIAs’ websites, as well as individuals who are actively researching a firm’s services, whether it’s through various platforms, such as ChatGPT or Claude, and then directly feed those contacts into VastAdvisor’s platform. 

The partnership will enable advisors to benefit from having more of their marketing budget spent on potential clients who have shown some interest in their firms, compared to having their funds spent in a “spray-and-pray” fashion, according to Michael Barrasso, co-Founder and CEO of WealthReach. 

After traffic has been generated from those targeted advertisements from the partnership, it will land on a WealthReach site, where the firm’s Convert tool will identify who the visitor is and what they were seeking.  

This method would allow advisors to follow up with the potential client, even if the prospect did not submit an interest form. 

“The major downfall of advisor marketing is that most firms don’t know who their prospects are, so their outreach ends up scattered and generic,” David DeCelle, co-Founder and chief partnership officer at WealthReach, said. “Now, advisors know exactly who is in-market and what financial services they need, so they can direct their ad budget to the right individuals and have a more meaningful conversation from the first outreach.” 

Recently, WealthReach acquired AdvisorRankings, a specialized search engine optimization and artificial intelligence search optimization agency. Following the acquisition, AdvisorRankings will continue operating as a separate brand under the WealthReach brand.