WealthReach Launches AI-Powered Referral Engine “Multiply”

WealthReach has launched Multiply, an AI-powered referral engine designed to help advisory firms convert existing client relationships into a scalable source of new business.

The release builds on WealthReach’s recent acquisition of intellectual property from Model FA, incorporating decades of consulting-driven methodologies into an automated platform for RIAs. Multiply provides firms with systems, coaching and workflow automation to formalize referral generation—an area long cited as underutilized across the industry.

“The facts are that over 80% of clients are willing to refer their advisor, but most never do,” said David DeCelle, co-founder and chief partnerships officer at WealthReach. “Multiply gives advisors the infrastructure, tools and automation needed to execute the elements of client referrals that most advisory firms struggle to get right.”

DeCelle, who previously led Model FA and advised more than 250 RIAs on organic growth strategies, will help guide the integration of the platform’s Feedback Marketing methodology.

“This is what the Model FA IP acquisition was built to do,” said Michael Barrasso, co-founder and CEO of WealthReach. “We didn’t acquire that IP to sit on it…we knew we could take what previously required dedicated person-to-person engagement and turn it into something every firm on our platform could use starting day one.”

Multiply is the third module in WealthReach’s growth ecosystem, integrating with its Attract and Convert engines to connect referral workflows with outreach and prospect data, reflecting a broader push toward AI-enabled growth strategies in wealth management.

Pictured l to r: David DeCelle and Michael Barrasso