Wealth management firm Wealth Enhancement Group has increased its presence in Northern California with the acquisition of Ginsburg Financial Advisors, an Oakland-based RIA with over $237 million in assets under management.

Terms of the deal were not disclosed.

The deal is WEG’s 13th of the year and comes two weeks after the firm bought Oakland-based RIA BTR Capital Management.

Led by President Larry Ginsburg and founded in 1981, the firm specializes in serving high-net-worth individuals, business owners, retirees and individuals who have lost a partner.

Citing cultural similarities, Ginsburg said, “The firm’s culture is similar to ours; we follow a fiduciary standard in seeking to help clients attain their goals, while striving to minimize risk and client anxiety.”

Among WEG’s other large acquisitions this year were the purchases of a $1.6 billion RIA in September and a $1.7 billion firm in the spring. Last year, WEG made a splash with the acquisition of ACI Asset Management, a $5.6 billion firm.

WEG has more than $55 billion in total assets, including $4 billion in brokerage funds held with LPL. The firm serves high net-worth individuals and families, foundations, and retirement plans.