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Financial Advisory  + RIAs & Financial Advisors  + Wealth Management  | 
Wealth Enhancement Continues West Coast Expansion, Adds $190M Hybrid-RIA

Wealth Enhancement Continues West Coast Expansion, Adds $190M Hybrid-RIA

Wealth Enhancement Group has added its 11th office in Northern California with the acquisition of Prozan Financial Services, a hybrid RIA based in Walnut Creek, with $190 million in client assets.

Founded in 1988 by Larry Prozan, the firm serves both high-net-worth and middle market pre-retirees and retirees and offers asset management, wealth management, financial planning as well as retirement plan implementation and management.

“Their commitment to delivering exceptional financial planning services aligns with our mission to help clients achieve their financial goals. We look forward to working together to provide even greater value to our clients,” said Jeff Dekko, chief executive officer of Wealth Enhancement Group.

Founded in 1997, the Minneapolis-based serial RIA acquirer has added more than $800 million in assets in just seven weeks. Its last acquisition in Northern California was Ginsburg Financial Advisors, Inc., an independent RIA with more than $237 million in assets, in December 2022.

Wealth Enhancement Group and its RIA, Wealth Enhancement Advisory Services, had $62.6 billion in client assets, including $4 billion of brokerage assets held at LPL Financial, as of the end of February.

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About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.

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