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Direct Investment  + Financial Advisory  + M&As  + RIAs & Financial Advisors  | 
Waverly Advisors Makes Largest Deal Ever

Waverly Advisors Makes Largest Deal Ever

Waverly Advisors, LLC, a Birmingham, AL-based registered investment advisor specializing in investment management, financial planning and wealth management, has completed its acquisition of the Merrillville, IN-based investment advisory business assets of StrategIQ Financial Group, LLC.

This is Waverly’s largest transaction since the firm initiated an M&A-focused growth strategy in 2021 and increases its assets under management by approximately $1.5 billion.

The deal also expands the firm’s geographic footprint through new offices in Illinois and Indiana.

Founded in 1996 by CEO Chad Hassinger and three other advisors, StrategIQ has a team of over 20 advisors, client service associates, investment analysts, and operations team members, and will be the largest RIA to join Waverly to date.

“When Waverly started exploring acquisitions, our vision was to do M&A differently,” said Josh Reidinger, CEO of Waverly. “Waverly’s desire is to build a world-class, cohesive, and integrated firm, fully focused on its culture and its clients. The StrategIQ team aligns with that vision, and we are thrilled to have them join the Waverly family.”

The acquisition of StrategIQ represents Waverly’s 11th transaction since accepting an equity investment in December 2021 from Wealth Partners Capital Group and HGGC’s Aspire Holdings platform. The transaction closed on January 1, 2024, bringing the firm’s total assets under management to approximately $9.8 billion.

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Waverly Advisors

About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.