Waverly Advisors Adds Pennsylvania Firm 

Waverly Advisors, a registered investment advisor, has added a Pennsylvania-based wealth management firm, bolstering the firm’s presence in the Mid-Atlantic market. 

Malvern, PA-based Forefront Wealth Management, which was founded in 2018, joined Waverly on December 5 and offers “tailored” financial planning, investment management, and retirement plan consulting. 

The firm, led by CEO and CIO Carl Schultz, includes wealth advisors Tony Cottone and Arthur Romano and is supported by senior advisor support specialist Lisa Peters, according to Waverly’s website.  

Following the transition, Schultz has joined Waverly as a partner and wealth advisor, the firm said. 

“Forefront was built on a commitment to helping clients live their best financial lives,” Schultz said. “By partnering with Waverly, we are aligning with a firm whose values, resources, and client-first approach will allow us to enhance the services and opportunities we provide to clients.” 

Forefront Wealth Management oversaw about $246 million across 414 accounts, according to its latest Form ADV updated in February. 

Specific financial and legal terms of the transaction will not be disclosed. 

Waverly’s latest acquisition marks the firm’s 29th transaction, following the RIA’s acquisition of certain business lines from Chicago-based Promus Holdings and its subsidiaries. 

Waverly sold a stake to HGGC’s Aspire Holdings platform in December 2021 and private equity investor Wealth Partners Capital Group.   

Birmingham, AL-based Waverly Advisors, founded in 1999, oversees $29.5 billion in assets as of Nov. 14, and has more than 380 professionals working out of 44 offices across the United States.