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Under Armour Names Stephanie Linnartz as President, CEO

Under Armour Names Marriott International Veteran Stephanie Linnartz as President, CEO

Baltimore-based athletic powerhouse Under Armour, Inc. has appointed Stephanie Linnartz as president, chief executive officer, and member of its board of directors, effective February 27, 2023.

Linnartz has served as president of Marriott International, Inc. since 2021.

Commenting on her new role, Linnartz said, “Under Armour is an iconic brand with a huge opportunity ahead. This company has immense energy and excitement, and I am committed to building growth while maintaining operational excellence.”

With the arrival of Linnartz, president and CEO Colin Browne, who has been in the role since June, will resume his position as chief operating officer.

The announcement comes seven months after Under Armour revealed Patrik Frisk, who took over as president and CEO in January 2020, was stepping down from the role and as a member of its board of directors. Frisk joined Under Armour in June 2017 as president and COO, and later added CEO to his title after Plank announced he was stepping down from the role.

“As a 25-year veteran of one of the world’s most respected global companies, we are thrilled to welcome Stephanie to the brand,” said Kevin Plank, Under Armour executive chair and brand chief.

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About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.

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