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Alternative Assets  + Private Debt  | 
Stellus Provides Unitranche Financing to Recognize

Stellus Provides Unitranche Financing to Recognize

Direct lender Stellus Capital Management announced its affiliates acted as administrative agents and provided senior debt financing and an equity co-investment for Recognize Partners’ investment in 2X LLC, a digital B2B marketing-as-a-service (MaaS) provider.

Founded in 2017 by three former B2B CMOs who pioneered MaaS, 2X is a new operating model designed to bring scale to revenue and marketing leaders. The company’s model covers marketing operations, MarTech management, demand creation programs, digital marketing, account-based marketing, analytics and creative services.

“Stellus was a constructive partner, providing a flexible capital solution to support our investment in a truly differentiated business. We look forward to continuing our strong relationship with Stellus going forward,” said Mike Grady, Partner at Recognize.

Formed within the D.E. Shaw Group in 2004, Stellus specializes in senior secured loans in the lower middle market. The firm spun out in 2012 and today manages $2.9 billion across various investment vehicles including closed-end institutional funds, a public BDC and a perpetual non-traded private BDC.

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About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.

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