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Steady CFO Outlook Masks Strain at Smaller Firms

Steady CFO Outlook Masks Strain at Smaller Firms

U.S. finance chiefs remain broadly optimistic about the economy, but the outlook is diverging by company size as smaller firms face greater difficulty covering costs and financing growth, according to a survey released Wednesday.

The third-quarter CFO Survey, conducted by Duke University and the Federal Reserve Banks of Richmond and Atlanta, collected responses from 517 financial executives between Aug. 17 and Sept. 4. Optimism about the U.S. economy averaged 60.3 on a 100-point scale, little changed from 60.6 in the previous quarter. Optimism about respondents’ own companies edged down to 69.7 from 70.7.

Those averages mask a widening divide. Optimism rose among large companies but fell among small businesses. Twenty percent of small firms reported financial constraints that kept them from covering costs or pursuing new opportunities, compared with about 10% of large firms.

Interest rates and the prospect of further increases ranked among executives’ leading concerns. A smaller share of firms plan capital investments over the next six months than in the first quarter. Among those without investment plans, most cited no need to expand capacity, while a growing share pointed to unfavorable financing or a need to preserve liquidity.

Expectations for sales and prices nonetheless increased. Respondents projected average revenue growth of 7.7% for 2026, up from 6.5% in the prior survey, and price growth of 5.3%, up from 4.7%. Their average forecast for real U.S. economic growth over the next four quarters was 1.9%, compared with 1.8% previously.

About 90% of firms expected demand over the next year to hold steady or improve. Only 12% reported leaving openings unfilled or laying off workers, though more than half of that group cited financial constraints.

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About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.