Socium Advisors Integrates Amplify Wealth Partners, Lifting AUM to $4.3B

Socium Advisors is integrating Amplify Wealth Partners into its platform, expanding its capabilities across retirement planning, group benefits and comprehensive wealth management services. 

The combination brings the firm’s total assets under management to more than $4.3 billion and expands its team to nearly 90 professionals, strengthening its position within the Northwestern Mutual network. The deal also enhances Socium’s national footprint while maintaining Amplify’s existing office presence in Milwaukee. 

Amplify adds specialized expertise in employee benefits, qualified retirement plans and group insurance solutions, including 401(k) services, group health and life insurance. The integration enables these offerings to be delivered alongside Socium’s broader financial planning platform, creating a more unified solution for individuals, families and business owners. 

The combined firm will also deepen its advisory capabilities in estate planning, philanthropic strategies and specialized wealth services for sports and entertainment professionals, reflecting growing demand for more tailored planning solutions. 

Clients will continue working with their existing advisory teams while gaining access to expanded resources, tools and institutional infrastructure. The partnership also reinforces both firms’ alignment with Northwestern Mutual, leveraging its network to support growth and operational scale. 

Amplify’s leadership and advisory team, including certified financial planners and retirement specialists, will join Socium as part of the integration, further enhancing its capabilities in retirement income planning and employer-sponsored benefits.