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J.M. Smucker Feasts on Hostess Brands with $5.6B Acquisition

Smucker’s Acquires Hostess for $5.6B

J.M. Smucker Co. has purchased Hostess Brands Inc., the maker of Twinkies snack cakes, for approximately $5.6 billion in cash and stock, including $900 million in debt.

The company will pay $34.25 per share, consisting of $30 in cash and .03002 of a share of its stock, which is worth $4.25 based on the company’s stock closing price last Friday.

The transaction’s cash element is expected to be backed by a combination of cash on hand, a bank term loan, and long-term public bonds. Bank of America, N.A. and RBC Capital Markets LLC have provided J.M. Smucker with $5.2 billion in bridging financing.

Based on the company’s assessment of Hostess Brands’ full-year 2023 performance, the purchase represents an adjusted EBITDA multiple of approximately 17.2x, and an approximate 13.2x multiple when considering projected run rate synergies of $100 million.

The transaction includes the Hostess Brands sweet baked goods brands (Hostess Donettes, Twinkies, CupCakes, DingDongs, Zingers, CoffeeCakes, HoHos, Mini Muffins and Fruit Pies) and the Voortman cookie brand.

Additionly, manufacturing facilities in Emporia, KS; Burlington, Ontario; Chicago, IL; Columbus, GA; Indianapolis, IN and Arkadelphia, AK, which is currently under construction, and a distribution facility in Edgerton, KS are included in the deal.

Hostess, based in Lenexa, Kansas, has seen its share price rise 27% since Reuters reported in August that it was exploring sale possibilities, and has a market value of nearly $3.7 billion, or around one-quarter the value of JM Smucker.

The acquisition is anticipated to strengthen JM Smucker’s existing portfolio by integrating Hostess Brands’ snacks and sweet baked goods innovation to the company’s current line-up of brands in the coffee, peanut butter, frozen handhelds, fruit spreads, dog treats, and cat food categories.

The transaction follows a string of others, including Campbell Soup’s $2.7 billion acquisition of Rao’s sauce maker Sovos Brands and Unilever’s acquisition of luxury frozen yogurt brand Yasso in North America.

The deal is expected to close in the third quarter of 2024.

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J.M. Smucker Hostess Brands

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.

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