Sequoia Unveils Family Office for Ultra-Wealthy
Sequoia Financial Group launched Sequoia Sentinel, a boutique family office within the firm that is dedicated to supporting the “unique” needs of ultra-high net worth individuals and families.
The ultra-high net-worth client market has been an expanding business for the Akron, OH-based firm, accounting for around 55% ($8.25 billion) of its $15 billion in assets under management. Clients of Sequoia Sentinel typically have a minimum account size of $20 million.
The family office offers asset and tax management, wealth transfer, asset transactions and charitable planning services. It is overseen by Annie McCauley, EVP and chief client experience officer of Sequoia.
“This is a significant milestone in our firm’s 32-year history,” said Tom Haught, founder and CEO. “Sequoia Sentinel’s team leverages the depth and breadth of Sequoia’s capabilities and resources to provide a custom and multi-generational client experience for each of our qualified clients.”
Sequoia has also redesigned its logo and website in conjunction with the debut of the Sentinel business, according to the company.
Sequoia said it has built the capabilities to serve the ultra-high net worth market through recent acquisitions, including $5 billion Berwyn PA-based Zeke Capital Advisors and $930 million Nashville, TN-based M Capital Advisors in 2023 and $1.4 billion Wealthstone Advisors in 2021.
