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Direct Investment  + Financial Advisory  + M&As  + RIAs & Financial Advisors  | 
Sequoia Financial to Acquire $430M The Martin Worley Group 

Sequoia Financial to Acquire $430M The Martin Worley Group 

Sequoia Financial Group, LLC has agreed to acquire The Martin Worley Group (MWG), a Cottonwood Heights, Utah-based wealth manager overseeing $430 million in client assets. The eight-person MWG team serves individuals, multi-generational families, entrepreneurs, foundations, and trusts. 

“We were looking for a firm with a shared commitment to cultivating and sustaining deep client relationships to bring additional investment depth, planning resources and technology to our practice,” said Brian Worley, MWG’s managing partner. 

Worley and his partners, Terra Thurgood and Barry Watson, will become equity owners in Sequoia Financial. All MWG colleagues will join Sequoia after the transaction closes on August 31. 

“Brian, Terra, Barry and the entire team at The Martin Worley Group have built a strong business, and we’re excited to combine our resources as we further expand Sequoia’s national footprint,” said Tom Haught, founder and CEO of Sequoia Financial. 

Akron, Ohio-based Sequoia Financial manages $27.6 billion in assets for more than 11,000 clients nationwide across 32 offices. The firm has expanded aggressively through both organic growth and acquisitions, completing nine deals since 2023, including Zeke Capital Advisors, Cirrus Wealth Management, Affinia Financial Group, M Capital Advisors, AltruVista, Karpas Strategies, Family Asset Management, Eide Bailly Wealth, and Carlson Capital Management. 

Benesch served as legal advisor to Sequoia Financial. Miller Johnson advised MWG, while DeVoe & Company provided consulting and strategic guidance. 

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About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.