TradePMR, a brokerage and custodian services provider wholly owned by Robinhood Markets, Inc., has rolled out Asset Match, a program that extends deposit incentives to independent registered investment advisors. Starting October 1, 2025, and running through March 31, 2026, the initiative will reward clients with a 0.50% cash match on eligible deposits into TradePMR accounts — an incentive historically absent in the independent RIA space. 

Clients participating in the program will see the match credited directly into their accounts, typically at the end of the month following their qualifying deposit or transfer. The matched amount will be reported as interest or miscellaneous income for tax purposes. According to TradePMR, this feature not only provides a tangible client benefit but also gives RIAs a new lever to compete with larger retail investing platforms that often use cash incentives to win new assets. 

TradePMR’s Fusion platform underpins the initiative, offering digital account opening, CRM integrations, and an AI-powered Transition Assistant to streamline the transfer of accounts. This technology aims to help advisors quickly and securely onboard clients, ensuring that both advisors and investors can efficiently take advantage of the promotion. 

“Independent RIAs have never had access to incentives like this,” said Robb Baldwin, founder and general manager of TradePMR. “With Asset Match, we’re giving advisors a powerful new tool to attract clients and reward them for growing with their firm.” 

Robinhood, which acquired a majority stake in TradePMR in November 2024, sees the program as an extension of its broader mission. “Robinhood was built to democratize finance for all, and we’re thrilled to expand that mission to advisors,” said Steve Quirk, chief brokerage officer of Robinhood Markets. “We want TradePMR advisors to know a simple truth: we aim to support them, not compete with them.”