RIA Farther Launches Family Office Unit

Farther, a technology-focused financial advisory firm, has launched its family office division for its ultra-high-net-worth clientele. 

Through its multi-family offering, the AI-powered unit utilizes its technology to offer clients personalized services, including wealth management-related services. Additionally, the family office will not have minimums for its clients, Farther said. 

The RIA will also give families access to various investment options, including alternatives and customized strategies. 

To build on the launch of the FFO offering, Farther has tapped industry executive Ben Seidenstein to serve as the RIA’s global head for the division. Prior to joining Farther, Seidenstein previously served as a private wealth advisor at Goldman Sachs for approximately 13 years. 

“Private banking is overdue for a new model – one centered around the clients’ needs, not the institution’s,” Seidenstein said. “Farther Family Office meets that need by combining a technology-first foundation with a bespoke advisory model to deliver truly customized solutions and elite service for generational wealth management.” 

In March, Farther added Greensboro, GA-based Greenside Team, which manages about $185 million in total client assets. The team, which was formerly functioning as Livingworth Wealth Advisors at Newtown, PA-based Main Street Financial Solutions, a registered investment advisory firm, according to registration records. 

The team includes Brian Doe and Andréa Myers and specializes in providing tax-efficient IRA withdrawals, healthcare-related services, including Medicare and Social Security claims, and estate planning solutions. 

New York-based Farther, which was founded in 2019, manages more than $15 billion in total assets and supports over 200 advisors nationwide.

Pictured: Ben Seidenstein