Raymond James Debuts Private/Public Markets Model Portfolios for UHNW Clients

Raymond James has rolled out its Private Wealth Guided Portfolios, which combine alternative and traditional investments into diversified portfolios for financial advisors, who serve high-net-worth and ultra-high-net-worth clients. 

Through its new offering, advisors will gain broader exposure to private markets and strategies alongside traditional equity and fixed income investments. 

Additionally, the Private Wealth Advisor program enables advisors and investors to leverage various resources across portfolio construction. 

“Access to private markets can provide clients with broader diversification and exposure to corners of the market that are not available through public markets alone. Advisors are increasingly incorporating these strategies into their portfolio construction to support clients’ long-term objectives,” said Ken Novak, head of Private Markets Strategy and co-head of the Alternatives Group. 

Raymond James’ latest offering comes shortly after the firm launched its Leveraged Finance & Debt Advisory group, which advises corporate clients and financial sponsors on a suite of leveraged finance solutions, including private debt placements, debt capital markets advisory, Term Loan B facilities, and high-yield bonds. 

The portfolio launch also adds to the growing list of advisor-focused investment products, incorporating public and private assets. Recently, Morningstar partnered with Apollo, Franklin Templeton, and JP Morgan Asset Management to launch a series of strategies that combine public market investments with private credit and real estate.