Pure Financial Advisors Acquires $900M RIA, Boosts Midwest Presence 

Pure Financial Advisors, LLC, a fee-only registered investment advisor backed by private equity firms Lee Equity Partners and Emigrant Partners, acquired Fairhaven Wealth Management, LLC, a Wheaton, IL-based financial planning and investment management firm with nearly $900 million in client assets. The acquisition, Pure’s second in 2025 and sixth overall, significantly expands its presence in the Midwest, particularly in the Chicago market. 

The deal bolsters Pure’s expertise in retirement consulting, a key strength of Fairhaven. Jason Carver, CFO and managing partner of Pure, noted, “…Fairhaven has established a strong foundation in the retirement consulting business on which we’re looking to build.” 

Founded in 2007, San Diego-based Pure manages over $8.02 billion in client assets as of March 27, 2025, serving more than 6,253 families nationwide. 

Hue Partners and Brightstar Law Group represented Fairhaven, while Katz Teller advised Pure. Emigrant Partners, LLC, a minority investor in Pure, facilitated the connection between the two firms. Financial terms of the deal were not disclosed. 

This acquisition follows Pure’s recent purchase of Personal Investment Management, Inc. in March 2025, which expanded its Pacific Northwest presence. The Fairhaven acquisition reflects Pure’s deliberate approach to growth, targeting firms with complementary expertise and cultural alignment.