PSG, a growth equity firm partnering with software and technology-focused services companies, has led a $65 million strategic growth investment round in Chicago-based Adeptia, a business-to-business (B2B) data integration and business data exchange.

The company also announced the appointments of PSG senior advisor Vance Loiselle as CEO and Paul Moriarity as CRO. Lou Ennuso will remain Head of Strategy and Executive Chairman of the Board of Directors.

“This is an exciting time to join Adeptia, which is helping some of the most sophisticated, data-driven enterprises in the world accelerate revenue and improve efficiency through fully automated B2B integration processes,” said Loiselle.

Founded by Deepak Singh, Adeptia provides B2B integration software for companies and their customers, partners and suppliers, enabling more successful business partnerships. The company serves hundreds of mid- and large-sized companies across financial services, insurance, pharmaceutical, logistics and manufacturing.

“In our view, the Adeptia team has built an incredible business, and now with Vance at the helm, we believe the company is uniquely positioned to own the intersection of AI, self-service and B2B data integration,” added Bill Skarinka, managing director at PSG.