Private Markets Become Must-Have Allocation for Advisors 

Private markets have shifted from niche to necessity in wealth management, according to the 2025 AssetMark Advisor Insights: Private Markets Report, based on a survey of 400 U.S. advisors. 91% now view private markets as essential for differentiation and client outcomes, and 83% of current users plan to increase allocations over the next three years.  

Nearly 70% of advisors not yet offering private markets expect to begin within 12 months, driven by rising client demand for diversification, exclusive access, inflation protection, and higher long-term return potential. 

Access is becoming a competitive talent issue: 59% of advisors would switch firms to gain private markets capabilities—particularly experienced RIAs with more than $500 million in assets under management. Key barriers remain, including high minimums, limited liquidity, and workflow complexity, but technology-enabled solutions and interval funds are helping expand accessibility and ease of use.