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Direct Investment  + Financial Advisory  + M&As  + Wealth Management  |  March 5, 2025
Prime Capital Establishes Family Office with $1.5B Acquisition 
By: Joe Palmisano

Prime Capital Establishes Family Office with $1.5B Acquisition 

Prime Capital Financial has launched Prime Capital Family Office with the acquisition of Austin, TX-based SineCera Capital, a boutique wealth management and family office services firm managing $1.55 billion in client assets. The new division will focus on providing services to ultra-high-net-worth (UHNW) families. 

Founded in 2019 by Kevin A. Kaylakie, who will become president of Prime Capital Family Office, SineCera’s services include estate planning, investment management, complex reporting, bill payment, and banking management. 

“SineCera will be the key to expanding our family office offering,” said Glenn Spencer, CEO at Prime Capital Financial. “Their mastery of the UHNW space and commitment to personalized service perfectly align with our mission. 

Formerly known as Prime Capital Investment Advisors, the Overland Park, KS-based firm rebranded last summer to better reflect its expanded offerings beyond just investment advice. The rebranding aims to showcase a broader range of services, positioning the firm as a more comprehensive financial services provider. 

Under the new name, the $30 billion-managing company now operates several sub-brands, each focusing on a different aspect of financial planning and wealth management, including Prime Capital Retirement, Prime Capital Wealth, and Prime Capital Wellness.  

Last month, the firm announced it would merge with Sugarloaf Wealth Management, a Duluth, GA-based advisory firm with around $1 billion in client assets. 

Hue Partners acted as the advisor to SineCera Capital for this transaction. 

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About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.
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