Prime Capital Establishes Family Office with $1.5B Acquisition 

Prime Capital Financial has launched Prime Capital Family Office with the acquisition of Austin, TX-based SineCera Capital, a boutique wealth management and family office services firm managing $1.55 billion in client assets. The new division will focus on providing services to ultra-high-net-worth (UHNW) families. 

Founded in 2019 by Kevin A. Kaylakie, who will become president of Prime Capital Family Office, SineCera’s services include estate planning, investment management, complex reporting, bill payment, and banking management. 

“SineCera will be the key to expanding our family office offering,” said Glenn Spencer, CEO at Prime Capital Financial. “Their mastery of the UHNW space and commitment to personalized service perfectly align with our mission. 

Formerly known as Prime Capital Investment Advisors, the Overland Park, KS-based firm rebranded last summer to better reflect its expanded offerings beyond just investment advice. The rebranding aims to showcase a broader range of services, positioning the firm as a more comprehensive financial services provider. 

Under the new name, the $30 billion-managing company now operates several sub-brands, each focusing on a different aspect of financial planning and wealth management, including Prime Capital Retirement, Prime Capital Wealth, and Prime Capital Wellness.  

Last month, the firm announced it would merge with Sugarloaf Wealth Management, a Duluth, GA-based advisory firm with around $1 billion in client assets. 

Hue Partners acted as the advisor to SineCera Capital for this transaction.