Ocala Community Credit Union has collaborated with InvestiFi, a digital investment platform, to launch a crypto trading solution through its online banking platform. The partnership comes as the Florida-based Credit Union is seeking to boost its digital footprint with a variety of services for its members. 

In part of the joint deal, InvestiFi will “focus on reducing the outflow of assets” from Ocala Community Credit Union to external crypto platforms like Coinbase and Robinhood. Through the collaboration, both organizations aim to attract investors interested in crypto investing by way of InvestiFi’s user system. 

The Credit Union’s board of directors, along with its president, chose to partner with InvestiFi due to its “proven track record with other credit unions” across the country, the organization said. 

“At InvestiFi, our crypto trading solution enables members to invest in crypto directly from their checking account safely and securely, enabling their trusted financial solutions to support them in their investment decisions,” Kian Sarreshteh, CEO and co-founder of InvestiFi. “Too many people are swayed by third-party apps, without access to credible financial education and making impulse crypto investments. Our solution provides the resources to help members make informed decisions as they build their portfolio.” 

The Ocala Community Credit Union serves Ocala, Belleview, Silver Springs, Anthony, Dunnellon, Marion Oaks, Ocklawaha, and all of Marion County, according to the company.