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New York Life Unifies $808B Asset Platform Under Single Global Brand

New York Life Unifies $808B Asset Platform Under Single Global Brand

New York Life has launched a unified global brand for its asset management operations, consolidating its public and private markets businesses under the New York Life Investment Management name. 

The move brings together $807.7 billion in assets under management as of year-end 2025, positioning the platform among the 30 largest asset managers worldwide. The integration effort was first signaled last September, with the formal rebrand now supported by a new advertising campaign centered on the tagline, “Built on stability. Designed for what is next.” 

The consolidation reflects New York Life’s push to capitalize on rising investor appetite for alternatives and integrated multi-asset capabilities, particularly as wealth managers and institutional allocators seek broader access across public and private markets. 

“Our global brand reflects the strength and scale of our platform across public and private markets, making the full breadth of our capabilities more visible and accessible to clients navigating the next era of investing,” said Naïm Abou-Jaoudé, CEO of New York Life Investment Management. 

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About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.