New York Life Unifies $808B Asset Platform Under Single Global Brand

New York Life has launched a unified global brand for its asset management operations, consolidating its public and private markets businesses under the New York Life Investment Management name. 

The move brings together $807.7 billion in assets under management as of year-end 2025, positioning the platform among the 30 largest asset managers worldwide. The integration effort was first signaled last September, with the formal rebrand now supported by a new advertising campaign centered on the tagline, “Built on stability. Designed for what is next.” 

The consolidation reflects New York Life’s push to capitalize on rising investor appetite for alternatives and integrated multi-asset capabilities, particularly as wealth managers and institutional allocators seek broader access across public and private markets. 

“Our global brand reflects the strength and scale of our platform across public and private markets, making the full breadth of our capabilities more visible and accessible to clients navigating the next era of investing,” said Naïm Abou-Jaoudé, CEO of New York Life Investment Management.