Merit Acquires $420M Pradel Financial Group, Expands Pacific Northwest Presence

Merit Financial Advisors has acquired Pradel Financial Group, a Seattle-based advisory firm with nearly $420 million in assets under management, further extending its national footprint and deepening its presence in the Pacific Northwest. 

The transaction, finalized April 24, marks Merit’s 58th acquisition. 

Pradel Financial Group, led by veteran advisor Paul Pradel, is known for its comprehensive planning approach, particularly for clients with concentrated stock positions and complex wealth structures. Pradel, who spent more than 23 years affiliated with Commonwealth Financial Network, will be joined at Merit by longtime team member Jessica Moore, who will serve as client relationship manager. 

“I wanted a firm that felt nimble, collaborative, and growth-oriented, where I could continue to deliver the same high-touch experience while also expanding what’s possible for our clients,” Pradel said. 

“We were particularly impressed not only by his success, but by the intentionality behind how he’s grown, serving a select group of clients at a very high level,” added Alex Hansen. 

The deal also enhances succession planning and long-term continuity for the practice, a growing priority for independent advisors. Pradel Financial Group will rebrand under the Merit name as integration progresses. 

Based in Atlanta, Merit manages approximately $26 billion in client assets and continues to pursue strategic acquisitions to broaden its platform.