Mercer Advisors Targets Growing Female Wealth Market with New Practice

Mercer Advisors has launched a national Women & Wealth practice aimed at deepening the firm’s advisory capabilities for female investors through holistic financial planning and community engagement. 

The initiative will be led by Laura Combs, executive managing partner and head of Women & Wealth. The practice focuses on areas such as longevity planning, career transitions, caregiving responsibilities, business ownership and multigenerational wealth management, delivered through Mercer’s integrated family office services platform. 

“When we talk about women and wealth, we’re talking about the lived reality of the households our teams serve every day. Meeting women’s needs—building trust, engaging them meaningfully, and sustaining those relationships—is not just sound advice, it’s a business imperative,” said Combs. 

Mercer said the practice builds on its existing advisory framework, which includes institutional investment management, financial planning, estate planning and tax advisory services. 

“Establishing a Women & Wealth practice represents our commitment to permanently invest in the advisory infrastructure required to continue to differentiate ourselves and to build a professional home for fiduciary advisors who want to focus on women,” said Daniel Gourvitch, president of Mercer Advisors. 

Women currently represent nearly half of Mercer’s client-facing professionals and 40% of its executive leadership team. 

Founded in 1985 and headquartered in Denver, Mercer Advisors oversees more than $60 billion in client assets and continues to expand its national advisory platform.