Mercer Adds Nearly $900M in Tennessee, Kentucky Deals
Mercer Global Advisors has acquired Vishria Bird Financial Group, LLC, a Memphis-based financial planning and advisory firm with $583 million in assets. The move bolsters Mercer’s footprint in Tennessee, where it already operates offices in the Nashville area.
Vishria Bird, led by co-founders Harish Vishria and Robert Bird, has established a distinctive niche, specializing in serving U.S. citizens with inheritance and asset ties to India. With a client base spanning Tennessee, California, and Florida, Vishria Bird excels in cross-border wealth transfer, business succession and multi-generational financial planning. This expertise positions the firm to meet the needs of the growing and affluent Indian American community, making it a valuable addition to Mercer’s portfolio. The firm gains access to Mercer’s family office solutions, back-office support and specialized investment resources.
Bird emphasized the benefits for clients, stating, “Mercer Advisors offers the depth of resources, specialized services, and operational support to help our clients plan for a secure future.”
Similarly, Ben Kautz, executive managing director at Mercer, expressed excitement about the partnership, noting, “We are excited to continue to build on our momentum in Tennessee, working with the talented team at Vishria Bird to serve their clients and support their next phase of growth.”
Mercer also announced the acquisition of D. Scott Neal, Inc., a Kentucky-based firm known for its financial planning and investment management services. This strategic move marks Mercer’s first deal in Kentucky, bringing over $300 million in assets into its portfolio.
D. Scott Neal, under the leadership of president & CEO Scott Neal, VP & CCO Jerome Zimmerer, and senior advisor Richard Coles, the firm serves healthcare professionals, entrepreneurs, small business owners, individuals navigating divorce, and families who need assistance with retirement, elder planning and higher education planning.
Denver-based Mercer’s last announced deal was the acquisition of Tennessee-based Financial Partners Group, a firm managing $660 million in assets, in February. Mercer now manages $71 billion in client assets.
Houlihan Lokey acted as the exclusive financial advisor in both transactions.