LPL Recruits $860M Duo from Lincoln Financial 

LPL Financial announced that advisors at Strategic Wealth Partners have joined its broker-dealer, RIA and custodial platforms. The team reported serving approximately $860 million in advisory, brokerage and retirement plan assets and joins LPL from Lincoln Financial. 

Strategic Wealth Partners owner and advisor Ryan Rayburn occupied various leadership, recruitment and mentorship roles throughout his career before stepping back to work more closely with individuals and multi-generational families. He is joined by fellow advisor R.E. “Mike” Woodard III, and a six-member office staff. 

Based in Dallas, with an additional registered office in Minden, LA, the team offers financial planning and investment analysis. 

Rayburn stated that he began his search for a new partner after learning that Lincoln, a large insurance brokerage, would be acquired. In December, Osaic revealed its agreement to acquire Lincoln Wealth, which encompasses roughly 1,450 advisors and $108 billion in assets under management and advisement. 

“I wanted to align with an organization that makes large investments in tools and technology and has a strong track record of supporting advisors. LPL’s comprehensive suite of tools and resources were pivotal in our decision-making and will enable us to deliver differentiated services experiences that our clients expect,” said Rayburn. 

LPL’s most recent deals include the addition of $300 million Louisville, KY-based Somnio Wealth, an independent financial practice, and $250 million Brick, NJ-based Windward Wealth Advisors.