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Financial Advisory  + Wealth Management  |  January 26, 2023
Lead Generator Zoe Financial to Launch Wealth Platform
By: Joe Palmisano

Lead Generator Zoe Financial to Launch Wealth Platform

Zoe Financial, founded as a matchmaking service for the wealth management industry, has launched the Zoe Wealth Platform, which enables affluent clients to open investment accounts instantly with a financial advisor.

In addition, the new platform features account funding, automated rebalancing and commission-free fractional share trading.

“It just wasn’t technologically feasible to create a turnkey wealth management platform that allows collaboration and execution,” said Zoe Financial CEO and founder Andres Garcia-Amaya. “Growing your wealth is tough, Zoe makes it easy. We’ve married what already exists with the new technology that allows for a seamless collaborative experience.”

Zoe has also forged an alliance with Apex Fintech Solutions to provide custody and clearing tools through the Zoe Wealth Platform, allowing Zoe to extend commission-free fractional trades across most U.S.-listed stocks as well as commission-free trading of more than 30,000 U.S.-domiciled mutual funds in portfolios “professionally managed on the platform,” according to the firm.

Launched in 2018 Zoe has more than $2bn in assets under administration. Roughly 500 RIAs are currently enrolled in Zoe’s referrals program, including Buckingham Strategic Wealth, Facet Wealth and Halbert Hargrove.

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Zoe Financial

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.