JPMorgan Chase is reportedly gearing up for its foray into the development of a software service like the artificial intelligence powered ChatGPT that would be able to make investment choices for clients.

Earlier this month, the company applied for a trademark for a product dubbed “IndexGPT,” which would use “cloud computing software using artificial intelligence” for “analyzing and selecting securities tailored to customer needs,” according to a filing from the firm cited by CNBC.

“Companies like JPMorgan don’t just file trademarks for the fun of it,” Josh Gerben, a Washington DC-based trademark attorney told the news website. The filing reads a “a sworn statement from a corporate officer essentially saying, ‘Yes, we plan on using this trademark.’”

CEO Jamie Dimon set expectations for JPMorgan’s development of AI-backed tools in his annual letter to shareholders earlier this year. Dimon said the bank has “300 AI use cases in production” in the areas of “risk, prospecting, marketing, customer experience and fraud prevention.”

JPMorgan’s push into integrating AI into its asset and wealth management businesses was in full gear at least five years ago: in 2018, the company hired Apoorv Saxena, previously head of product management for cloud-based artificial intelligence at Google, to oversee AI and machine-learning services and head asset and wealth management AI technology.

The growing popularity of ChatGPT has convinced many companies to incorporate the power of superintelligence into their products and services. While JPMorgan may be the first financial institution to offer ChatGPT-like services directly to customers, management firms like Morgan Stanley and Bank of America’s Merrill Lynch are already using AI-powered virtual assistant to assist users with banking.