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Direct Investment  + M&As  | 
Healthcare-Focused Amulet Capital Partners Acquires Eruptr

Healthcare-Focused Amulet Capital Partners Acquires Eruptr

Amulet Capital Partners, a private equity firm focused solely on the healthcare sector, has purchased Bradenton, FL-based healthcare digital marketing firm Eruptr. Athyrium Capital Management, an asset management company focused on opportunities in the global healthcare sector, is also investing in the company.

Financial terms of the deal were not disclosed.

Founded in 2009 by J.K. Lloyd, Eruptr offers a suite of digital solutions for hospitals ranging from search engine marketing to health risk assessments. The company said it serves more than 200 “blue-chip” hospitals and health systems across the country.

Greenwich, CT-based Amulet typically invests between $25 million and $150 million in healthcare companies within segments that include life sciences outsourcing, payors and payor services, and providers and outsourced services.

McDermott Will & Emery LLP served as legal advisor to Amulet, while Canaccord Genuity LLC served as financial advisor and the law firm of Sidley Austin, LLC served as legal advisor to Eruptr LLC shareholders.

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Amulet Capital Partners

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.

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