Greystar, one of the world’s largest real estate investment and management firms, has launched a new private wealth investor relations team to provide qualified high-net-worth (HNW) investors with direct access to its institutional-grade rental housing strategies. The move comes in response to growing demand from HNW individuals seeking exposure to real estate sectors historically dominated by large institutional capital. 

Through the new initiative, HNW investors will now be able to invest alongside global institutional partners in Greystar’s existing flagship strategies across North America, Europe, and Asia-Pacific, backed by the firm’s vertically integrated platform and decades-long operating history. 

To lead this effort, Greystar has appointed Stephen Mullin as managing director, private wealth, based in Los Angeles. Mullin joins from HarbourVest Partners, bringing nearly two decades of experience in raising capital from private investors across alternative investment strategies. He reports to Christie Wootton, managing director and head of Americas investor relations and global strategic partnerships. 

“This is an important step in our goal to engage a growing segment of investors who are seeking exposure to professionally managed real estate strategies,” said Mullin. 

“We have seen increased interest from high-net-worth investors desiring to gain exposure to real estate strategies that have traditionally been limited to large institutions,” added Wes Fuller, CIO at Greystar. “The private wealth channel is becoming more sophisticated and focused on long-term value creation.” 

Headquartered in Charleston, South Carolina, Greystar currently manages and operates more than $300 billion in real estate assets across nearly 250 markets worldwide.