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Financial Advisory  + RIAs & Financial Advisors  | 
Goodbye Riskalyze, Hello Nitrogen

Goodbye Riskalyze, Hello Nitrogen

Software-as-a-service company Riskalyze has changed its brand name to Nitrogen to reflect its evolution into an advisory firm growth platform.

The firm, known for its Risk Number and annual Fearless Investing Summit, announced its intention to rebrand in October 2022.

The rebranding reflects abating growth tailwinds for RIAs as the bull market slows, the breakaway movement stalls and mature RIAs needing increasingly big absolute growth in net new assets to achieve the same percentage growth.

“This is an incredibly exciting moment in the history of our company. It’s an unexpected choice, but Nitrogen is like that — it’s a catalyst, it’s a force multiplier, it’s an essential element for growth,” said Aaron Klein, CEO at Nitrogen.

Founded in 2011, Nitrogen originally focused on helping advisors measure investor risk capacity, risk tolerance and portfolio risk. After over $50 million in research and development, the firm’s platform now assists wealth managers’ asset platforms, CRM and marketing activities.

The firm’s platform offers lead generation capabilities, customizable marketing resources, proposal generation, planning support, client engagement features, compliance tools and risk analysis.

Nitrogen’s internal survey showed that 95.3% of its customers are in the category of “hyper-growth firms,” which it defines as firms that are outpacing the growth of both competitors and the market.

Headquartered in Auburn, CA, Nitrogen is backed by private equity firm Hg.

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About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.

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