Goodbye Riskalyze, Hello Nitrogen
Software-as-a-service company Riskalyze has changed its brand name to Nitrogen to reflect its evolution into an advisory firm growth platform.
The firm, known for its Risk Number and annual Fearless Investing Summit, announced its intention to rebrand in October 2022.
The rebranding reflects abating growth tailwinds for RIAs as the bull market slows, the breakaway movement stalls and mature RIAs needing increasingly big absolute growth in net new assets to achieve the same percentage growth.
“This is an incredibly exciting moment in the history of our company. It’s an unexpected choice, but Nitrogen is like that — it’s a catalyst, it’s a force multiplier, it’s an essential element for growth,” said Aaron Klein, CEO at Nitrogen.
Founded in 2011, Nitrogen originally focused on helping advisors measure investor risk capacity, risk tolerance and portfolio risk. After over $50 million in research and development, the firm’s platform now assists wealth managers’ asset platforms, CRM and marketing activities.
The firm’s platform offers lead generation capabilities, customizable marketing resources, proposal generation, planning support, client engagement features, compliance tools and risk analysis.
Nitrogen’s internal survey showed that 95.3% of its customers are in the category of “hyper-growth firms,” which it defines as firms that are outpacing the growth of both competitors and the market.
Headquartered in Auburn, CA, Nitrogen is backed by private equity firm Hg.