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Latest News  + Direct Investment  + M&As  |  August 6, 2025
ESPN to Acquire NFL Network and Key Digital Assets in Equity Swap Deal 
Joe Palmisano
By: Joe Palmisano

ESPN to Acquire NFL Network and Key Digital Assets in Equity Swap Deal 

The Walt Disney Company’s ESPN and the National Football League (NFL) have entered into a non-binding agreement whereby ESPN will acquire NFL Network, along with the linear RedZone Channel and NFL Fantasy, in exchange for the NFL receiving a 10% equity stake in ESPN. 

This move comes amid ESPN’s continued evolution into a sports streaming powerhouse, integrating more league-owned media into its direct-to-consumer (DTC) strategy. The deal also reflects the NFL’s shift toward deeper media partnerships with major broadcasters while retaining ownership of its core digital platforms. 

“Commissioner Roger Goodell and the NFL have built outstanding media assets,” said Robert Iger, CEO of The Walt Disney Company. “These transactions will add to consumer choice, provide viewers with even greater convenience and quality, and expand the breadth and value proposition of Disney’s streaming ecosystem.” 

NFL Commissioner Roger Goodell added, “The Network’s sale to ESPN will build on this remarkable legacy, providing more NFL football for more fans in new and innovative ways.” 

The deal will also expand ESPN’s NFL game inventory, with three additional games per season licensed to air on the NFL Network via ESPN’s platforms. However, four games currently scheduled on ESPN will shift to NFL Network, which will continue to present seven games per season under the new agreement. 

Notably, the NFL will retain control of several key media properties, including NFL Films, NFL+, NFL.com, the NFL Podcast Network, the NFL FAST Channel, and all 32 club websites. The league will also continue producing and operating NFL RedZone, while retaining the rights to distribute RedZone digitally. 

ESPN is 80% owned by ABC, Inc. and 20% by Hearst Corporation. 

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About Joe Palmisano

Joe Palmisano is editorial director of Connect Money, where he oversees daily coverage of alternative assets, direct investments, financial advisory and the economy. He brings three decades of experience as a financial journalist, analyst and portfolio manager. Before joining Connect Money, Palmisano wrote for The Wall Street Journal, covering foreign exchange, global fixed-income and equity markets. He later served as a senior research analyst and portfolio manager, producing market analysis and managing foreign exchange and U.S. equity portfolios for FX Concepts. His work has also appeared in SFO Magazine and CMT Association publications. Palmisano earned a bachelor’s degree in finance from The American University and holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.
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