Edelman Financial Engines Purchases $300M Wisconsin RIA 

Edelman Financial Engines, a wealth planning and investment advisory firm, has acquired Eau Claire, WI-based Hasenberg Financial Group, as the firm aims to boost its presence across the Midwest region. 

Hasenberg Financial Group, which manages over $300 million in assets for more than 750 clients, is led by founder Chris Hasenberg and offers “comprehensive” financial advisory services with a specialization in estate planning and financial literacy events. 

Hasenberg was previously affiliated with Royal Alliance Associates, which was now known as Osaic Wealth, before launching Hasenberg Financial Group in 2023, according to Hasenberg’s BrokerCheck profile. 

Edelman Financial Engines’ latest addition marks the firm’s second acquisition for the year, following its previous acquisition of Kalamazoo, MI-based Cahill Wealth Management in May, which oversees $426 million in assets and specializes in servicing life sciences and pharmaceuticals executives. 

Following the acquisition, Hasenberg Financial Group will be fully integrated into Edelman’s brand. The acquisition also marks the first for Edelman Financial Engines since the firm tapped executive Ralph Haberli to serve as president in July. 

“Edelman Financial Engines shares those same values and philosophies, and that alignment made this decision an easy one,” Hasenberg said. “By joining forces, our clients will continue to receive the personal care and trusted guidance they’ve always known, while our team gains access to the unmatched resources, technology, and expertise of EFE.” 

Edelman Financial Engines manages more than $308 billion in total assets and serves 1.3 million clients across the country, the firm said.