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Direct Investment  + Financial Advisory  + M&As  + RIAs & Financial Advisors  | 
Edelman Financial Acquires $453M Soundmark

Edelman Financial Acquires $453M Soundmark

Edelman Financial Engines (EFE) acquired Kirkland, WA-based Soundmark Wealth Management, an investment advisory firm with more than $453 million in assets serving over 250 households.

Bill Schultheis launched Soundmark Wealth Management in 2008, and EFE is acquiring it to extend individual and small business financial planning services in the Pacific Northwest. The acquisition, EFE’s first of 2024, follows its largest asset acquisition in December with New England Pension Plan Systems, a wealth and retirement planning firm with $1.5 billion in assets under management.

EFE, a Santa Clara, CA-based provider of managed accounts in retirement plans with more than $270 billion in assets under management, is expanding its financial planner capacity nationally, stating that it will “continue conversations with more potential partners throughout the remainder of the year.”

“Growth through acquisition is important to our strategy, and we look forward to adding more exceptional teams like Soundmark that share our commitment to clients, value the resources that the top RIA in the industry provides and want to be part of building a modern wealth planning experience,” said Jay Shah, CEO at EFE.

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Edelman Financial Engines

About Joe Palmisano

Joe Palmisano is Editorial Director for Connect Money, where he brings nearly three decades experience of market insights as a financial journalist, analyst and senior portfolio manager for leading financial publications, advisory firms, and hedge funds. In his role as Editorial Director, Joe is responsible for the selection of content and creation of daily business news covering the financial markets, including Alternative Assets, Direct Investment and Financial Advisory services. Before joining Connect Money, Joe was a financial journalist for the Wall Street Journal, regularly publishing feature stories and trend pieces on the foreign exchange, global fixed income and equity markets. Joe parlayed his experience as a financial journalist into roles as a Senior Research Analyst and Portfolio Manager, writing daily and weekly market analysis and managing a FX and US equity portfolio. Joe was also a contributing writer for industry magazines and publications, including SFO Magazine and the CMT Association. Joe earned a B.S.B.A. in Finance from The American University. He holds the Chartered Market Technician (CMT) designation and is a member of the CFA Institute.